Sex Shop Ad Still Offensive – ASA ‘Pathetic’

Embargoed until official release of decision by ASA

Family First NZ says that a decision by the Advertising Standards Authority to accept an equally offensive billboard as a solution to complaints made about the previous billboard shows how pathetic and naïve the Advertising Standards Authority is.

The original billboard for a Wellington sex shop showed people praying in a church with an accompanying advertisement for anal beads.

The Advertising Standards Authority, in response to complaints from Family First NZ and many others including religious groups, accepted a replacement sign from the offending company. They replaced the wording ‘anal beads’ with the term ‘loveballs’ – another sex toy.

“It is completely inappropriate for public billboards to have sex toy advertisements which are both offensive and inappropriate, especially for children to be exposed to, and the church setting simply adds to the offensive nature by offending a sector of our community who would find the ad in particularly bad taste,” says Bob McCoskrie, National Director of Family First NZ.

“A company that associates people praying in church with sex toys is quite simply out to offend.”

“Recent complaints about ‘longer lasting sex’ and ‘watching porn with your sister or mother’ billboards shows that the self-regulatory system is not working and that communities are sick and tired of this offensive type of advertising.”

“This decision highlights the patronising attitude of both the company and the Advertising Standards Authority to the genuine concerns of families,” says Mr McCoskrie.

Original article (including billboard):


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