PM Committed To Cleaning Up Wicked Campers

Media Release 24 March 2016
Family First NZ is welcoming statements by the Prime Minister today on More FM that Wicked Campers is on the radar of the government to force them to clean up their act.


“Labelling the Wicked Campers messaging as ‘rough’ and ‘just plain nasty’, John Key promised that all options are being looked at and that change is coming. These are strong statements from the Prime Minister and we’ll be holding the government to that promise – for the sake of families,” says Bob McCoskrie, National Director of Family First NZ.

“Wicked Campers are guilty of giving New Zealand families the one-fingered wave. But families are now fighting back. It’s about protecting children and protecting families from highly offensive and harmful messaging. It’s also about businesses showing some social responsibility, and about politicians playing their part rather than looking the other way.”

Family First launched a campaign a month ago designed to pressure Wicked Campers in to removing offensive advertisements and messages. Families have made complaints to Queenstown, Invercargill, Taupo, Timaru, Christchurch, Matamata / Piako, and Thames local councils already, with further complaints to come. Family First has also contacted Disney, Coke, and Pepsi regarding images used by Wicked Campers that bring their brands into disrepute. 

An independent survey of 1,000 NZ’ers in 2013 found that 72% of respondents supporting large public billboards being G-rated suitable for children to view. Strongest support came from women. Only 21% opposed.

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