Media Release 24 July 2018
Family First NZ says that almost all of the businesses who have advertised during TVNZ2’s “Naked Attraction” have now requested to TVNZ that their advertisements be no longer associated with the programme.
Companies that have withdrawn their advertising include:
Lighting Direct, KFC, Carpet Court, Warehouse Stationery, Foodstuffs (Pak’n Save & New World), Electrolux, Kitchen Things, House of Travel, Supercheap Autos, Monteiths, Heineken, Auckland City Mission, and Strepsils Plus.
“This leaves only a handful of companies that have failed to respond to families who expressed their concern at the nature of this offensive programme. It is significant is that many businesses are coming to the defence of families – something that the BSA won’t do. Naked Attraction is saturated with full-frontal nudity. The show degrades human relationships to animalistic instinct and promotes voyeurism and a porn culture which is harming our society,” says Bob McCoskrie, National Director of Family First NZ.
TVNZ also owes an apology to the Auckland City Mission. The City Mission told Family First: “.. we had no awareness that the Mission’s advertisement would be played during an advertising break in ‘Naked Attraction’. .. Please rest assured the Auckland City Mission would never place our advertisement during an objectionable programme such as ‘Naked Attraction’ and would have objected strongly if we were aware that it would be played during this time.”
DB Managing Director Peter Simons said: “We can confirm that we have removed both our Monteith’s and Heineken advertising from future timeslots during TV2’s Naked Attraction.. It appears that our normally high standards have not been met in this case.”
House of Travel said: “We acknowledge that this television programme does not align with our brand values or media buying strategy and was a last minute unpaid bonus spot offered to us. In light of your recent comments we have spoken with our media agency to ensure our advertisements do not appear during the broadcasting of Naked Attraction moving forward.”
Carpet Court said: “We would like to advise our customers that we did not place any paid advertising during this show and that any adverts played were placed by TVNZ as bonus time without our knowledge. We are disappointed that our family-friendly brand has been associated with this show and are sincerely sorry for any offence this may have caused. We have advised TVNZ that Carpet Court advertising should not air within this show in the future and have asked for clarification as to how this regrettable decision was made without consulting us first.”
And Warehouse Stationery said: “Any ads placed in the future are in the process of being removed and the show has been blacklisted to ensure we don’t have any placements going forward.”
“These businesses are to be congratulated for putting community welfare, families, and broadcasting standards before corporate dollars. It’s a pity our state broadcaster won’t do the same.”
During the last season in 2017, a number of advertisers asked for their advertising to be removed from the programme after being contacted by supporters of Family First, including The Warehouse, Fonterra, Lotto, Emirates and Rebel Sport.
Family First will continue to monitor the advertising on the programme and will encourage families to boycott companies that continue associating with the programme.
“The ideal outcome would be for TVNZ to show some moral fortitude and scrap the programme altogether.”