When companies go woke, they often go broke. And the reason they go broke is because people like you and me choose to purchase from companies and retailers who don’t lecture us with woke gender and sexuality virtue signalling as part of our purchase. But more and more companies are going woke. You need to be aware of them – so that you can increase your purchasing power and send them a powerful message.
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MORE WOKE COMPANIES TO AVOID
When companies go woke, they often go broke. And the reason they go broke is because people like you and me choose to purchase from companies and retailers who don’t lecture us with woke gender and sexuality virtue signalling as part of our purchase. But more and more companies are going woke. You need to be aware of them – so that you can increase your purchasing power.
Remember the story of Budlight – Anheuser-Busch is a US-listed stock that’s one of the largest brewing companies in the world. It owns such brands as Stella Artois, Beck’s and Budweiser – and it sells the low calorie beer BudLight and it has suffered a financial bloodbath. Consumers across the United States revolted against the nation’s top-selling beer brand after it stepped “recklessly” into the culture wars with its new spokesperson, transgender TikTok star Dylan Mulvaney,
This is Dylan Mulvaney now, after hormone replacement therapy and facial feminization surgery, including hairline advancement; a brow bone shave; a rhinoplasty; a cheek enhancement; a lip lift; a jaw shave; a chin reduction; and a tracheal shave. Mulvaney has been living as a woman for one year and has grown a large following on TikTok and Instagram charting his “Days of Girlhood.” During March Madness, Mulvaney posted a reel on his Instagram account of himself enjoying a can of Bud Light. Mulvaney said Bud Light sent him cans of beer to celebrate “day 365 of womanhood.”
But when some Bud Light beer drinkers learned of the brand’s campaign with Mulvaney, they were less than pleased. And it’s been a massive loss and financial bloodbath for the company – which they still haven’t recovered from.
What BudLight misunderstood is that most normal consumers like you and me don’t want a side of woke agenda and nonsense served with their purchase. Most people remain loyal to the truth that we are born male or female and that is a biological reality that does not change, no matter what a man in a dress or a virtue-signaling business believes.
But then Nike joined the party and became the latest big-name company to face pushback from social media users for partnering with transgender activist Dylan Mulvaney. Mulvaney unveiled her paid partnership with Nike on Wednesday in several posts to Instagram, where she wore some of the company’s activewear, including pants and a sports bra. “Alert the media — I’m entering my workout era…”
As a result, Nike faced increasing backlash from women over having transgender influencer Dylan Mulvaney promote the company’s apparel as a “Burn Bra Challenge” was launched on TikTok.
And more recently there was the example of a luxury lingerie brand Honey Birdette who say they are ‘by women for women’ posting ads featuring a male in women’s bra and panties.
Now there’s Adidas. Here’s their new Adidas Women’s Swimwear Range modeled by…men. Yep – complete with um – a package that most women don’t have. Here’s the man advertising the womens swimsuit – designed for men – apparently.
Speaking of packages, and you may be aware of the term “tucking” – let me quote from Wikipedia –
Tucking is a technique whereby an individual hides the crotch bulge of the penis and testicles so that they are not conspicuous through clothing. The practice is most commonly employed by transgender women, as well as non-binary people who were assigned male at birth and men who do drag, or otherwise desire a more androgynous appearance. There are fertility-related side-effects to tucking, such as a reduced sperm count.
Retail giant in the US – Target (similar to Kmart or The Warehouse here in NZ) – is again under fire from customers after offering “tuck-friendly” and “extra crotch coverage” female swimsuits for sale. The swimsuits in question are part of Target’s Pride collection and are described as having been “thoughtfully fit on multiple body types and gender expressions.” In addition to the female swimwear designed to accommodate male genitalia, the Target Pride collection includes small shirts with phrases like “Just Be You And Feel The Love,” Pride-themed onesies, as well as rainbow-colored leggings, tutu skirts, and jumpers.
Here’s a rather upset mum
But Target are targeting kids and babies with so-called Pride clothing.
Check what Kmart and The Warehouse and Cotton On are stocking. Cotton On for example were big supporters of Pink Shirt Day recently which raises money to push radical gender ideology and sexuality in schools to children as young as 7.
And even Ford trucks has got involved. Did you know that Ford has a truck they call their “Very Gay Raptor”? Here’s what Ford said
Created in 2021, “Very Gay Raptor” was born in response to a negative comment on social media, with Ford rendering its most badass nameplate in sparkling gold adorned with rainbow graphics. The positive response online was so overwhelming the manufacturer decided to make it real, and has been using it as a tool to help drive out discrimination ever since.
In a video teasing the appearance of “Very Gay Raptor” and Next-Gen Ranger Raptor at the event, both vehicles speed through off-road trails covered in mud – at times taking different paths, facing off, yet displaying their equally impressive and tough abilities, regardless of their differing identities. 1
Check out their advert where the truck “comes out” of mud to reveal its trans/queer flag colours.
“Redefining tough”.
Lovely.
And one of the funny aspects about the Ford video is that it’s already not woke enough. You see, at the beginning it shows the 2SLGBTQIA+ flag. Why is it outdated? The flag at the very beginning of the video does not contain a purple circle. Here’s the new flag. What does that non-existent purple circle stand for? It represents “intersex.” The flag just keeps getting bigger and bigger. The best bit is that it’s moving away from the rainbow – and in my view, that’s a great thing. Because it never represented the true rainbow.
But it’s not just in westernised countries that this is happening . On May 10, Starbucks India released an advertisement under the ‘It Starts With Your Name’ campaign promoting transgenderism. The advertisement revolves around a family where the child meets the parents after a long time. A woman named Arpita enters the café. Arpita is a transgender who was Arpit, the couple’s son, but later changed gender and became their daughter. And it’s all about the bigoted father overcoming his transphobia and buying transgenderism. It’s resulted in a backlash against the Indian branch of the beverage company because Starbucks is pushing trans agenda on Indian culture just like they did in the West.
Now I don’t need to boycott Starbucks – because I already do, unless I have absolutely no alternative for a coffee – but I already boycott it because it serves such terrible coffee. This is just another reason.
You’ll note that all the virtue signalling is in the area of radical sexuality and gender theory. The new woke religion.
Businesses are the new evangelists for the new religion of LGBT, critical theory and environmental alarmism.
Wokeness has proved time and again that it is just as bad for business as it is for the country.
It’s also a great reminder that you have power. It’s purchasing power. Spend your money on businesses who aren’t wanting to ram gender ideology, sexual preference, environmental worship and critical race theory down your throat.
Tell businesses that you don’t want a side of woke agenda and nonsense served with your purchase.
