There are calls in the US for the fitness chain Planet Fitness to receive the “Bud Light” treatment after an uproar over its transgender locker room policy created a social media stir. The company revoked the gym membership of an Alaskan woman Patricia Silva who complained about a man shaving in the women’s locker room while a 12-year-old girl wrapped in a towel was present. Will they ‘go woke go broke’?