Show Script:
Woke companies returning to family values
The theme of the upcoming Forum on the Family which we are hosting and which will be one of the largest gatherings of social conservatives this year is “Courage at a cultural tipping point”
The culture is slowly but surely waking up to the harmful effects of the radical left wing agenda and the destruction of family values that we all hold dear.
For the past decade and perhaps longer, companies, politicians and the media have been pushing a radical agenda based on sexual & gender identity, critical theory, Marxism, and for anyone who doesn’t bow down at the altar of this woke agenda, cancellation and exclusion – despite the catchcry being “diversity” and “inclusion”.
It’s all been a smokescreen.
But have we reached a tipping point? I say yes.
Over the weekend, I asks Meta AI to tell me “ask companies accused of being woke starting to not be woke”
Companies are navigating a complex landscape where being “woke” can be both a positive and negative attribute, depending on the context and audience. Some companies are accused of being “woke” when they prioritize diversity, equity, and inclusion (DEI) initiatives, environmental sustainability, or social justice causes. However, others are shifting their approach due to various factors:
– *Backlash and Criticism*: Some companies face criticism for being too “woke,” leading to a potential loss of customers or revenue.
– *Changing Consumer Preferences*: Consumers’ values and priorities can shift, influencing companies to adapt their branding and messaging.
– *Polarization*: The polarized nature of some social issues can lead companies to reevaluate their stance to avoid alienating certain customer segments.
In response, some companies might:
– *Rebrand or Reposition*: Adjust their messaging to appeal to a broader audience or tone down their “woke” image.
– *Focus on Core Values*: Emphasize core values that resonate with their target audience, rather than taking a stance on specific social issues.
– *Engage in Authentic Storytelling*: Share genuine stories and experiences that showcase their commitment to social causes without being perceived as overly “woke.”
I then asked “which companies have moved away from promoting pride?”
– *Companies Pulling Out of Pride Events:*
– *Anheuser-Busch*: Withdrew support from Pride festivals in St. Louis and San Francisco, citing backlash over LGBTQ+-themed campaigns.
– *Mastercard*: Ended its “platinum” sponsorship of New York City’s Pride March, although it will still participate in Pride events.
– *PepsiCo*: Dropped out of sponsoring New York City’s Pride festival, but will sponsor a smaller Pride festival in California.
– *Nissan*: Withdrew support from New York City’s Pride festival, citing a review of marketing efforts.
– *Citi*: Stopped sponsoring New York City’s Pride festival, despite previously expressing support for the LGBTQ community.
– *PricewaterhouseCoopers (PwC)*: Ended its sponsorship of New York City’s Pride festival.
– *Other Companies Reducing Support:*
– *Deloitte*: Stopped sponsoring D.C.’s Pride festival.
– *Booz Allen Hamilton*: Withdrew sponsorship from Washington, D.C.’s Pride festival, citing recent executive orders.
– *Lowe’s*: Ended participation in Human Rights Campaign surveys and shuttered an employee resource group for LGBTQ employees.
– *Dyson*: No longer listed as a sponsor on the Chicago Pride website.
– *Nivea*: Halted sponsorship of LGBTQ events, but still sponsors some Pride events.
– *Tiffany & Co.*: No longer listed as a sponsor for Pride events in Chicago and Los Angeles.
– *Live Nation*: No longer sponsors Los Angeles Pride.
– *UPS*: Not listed as a sponsor for Atlanta Pride.
– *Disney*: Not listed as a sponsor for Long Beach Pride.
– *DoorDash*: Absent from Long Beach Pride’s corporate sponsors list.
– *Comcast*: Withdrew sponsorship from Washington, D.C.’s WorldPride celebration.
– *Diageo*: Withdrew support from San Francisco Pride.
– *Skyscanner, Costa Coffee, and Reckitt Benckiser*: Exited sponsorships from Edinburgh, London, and U.K. festivals.¹ ² ³
That’s quite the list.
In fact, if you go to our site www.WokeUp.nz you’ll see a number of articles highlighting the growing list of companies quietly retiring their wokeness.
And more
Fabulous article in The Federalist entitled “Nike’s Scottie Scheffler Dad Ad Signals A Serious Cultural Vibe Shift”
Earlier this week, Scottie Scheffler surprised the sports world with something rare in professional athletics: humility, honesty, and perspective. In several press conferences that sounded more like Ecclesiastes than ESPN, he reflected on the emptiness of chasing trophies for fulfillment.
At just 29 years old, [Scottie] Scheffler has already secured a place among golf’s most dominant and decorated athletes (four major championships, a commanding world No. 1 ranking, and the respect of his peers). But when asked about what really matters, Scheffler didn’t point to the leaderboard. He pointed to home.
In the same breath that he spoke about golf, he reminded the world that his identity is grounded not in what he achieves but in who he is: a husband, a father, and a man trying to keep the main things the main things.
Before I show you Nike’s response to all of this, let me remind you what Nike have been up to
Dylan Mulvaney – a dude pretending to be a woman – and who sunk BudLight’s shares and lost the company billions – modelling Nike sportswear – for women. A dude modelling women’s clothes.
According to LifeSite News
[Nike] dropped its partnership with boxing great Manny Pacquiao in 2016 over his condemnation of same-sex “marriage”… promoted a transgender athlete during the Olympics in 2016, sponsored “queer youth” field trips, and hosted a LGBTQ “pride” event with a surgeon who subjects kids to transgender mastectomies, to name just a few examples.
There’s also some suggestion they’re funding a study on trans adolescents. Nike refuse to confirm or deny this – which says everything.
Nek minnit
So how did Nike respond to Scottie Scheffler’s pro family messaging?
Beautifully.
Nike followed his lead. After Scheffler’s British Open win, the company posted a quiet, wholesome photo of Scottie and his son, Bennett, on the course together, having a moment. No fanfare, no agenda. Just a dad and his son. The caption said it all: “You’ve already won. But another major never hurt.” The ad matched the man and, just as importantly, it matched the mood of the country — a return to normalcy. A return to the things that actually matter, such as family, fatherhood, and legacy.
It wasn’t just a great photo. It was a cultural moment, and it wasn’t isolated.
Volvo made waves earlier this year with a pro-family, pro-life ad showing a couple preparing for the arrival of their child. No politics. Just joy.
One of Apple’s most recent campaigns similarly ditched the lectures and leaned into something far more universal: dads and daughters.
Even the Super Bowl, typically a canvas for culture-war messaging dressed up as advertising, featured a surprising number of commercials focused on connection, nostalgia, and home life. Brands are no longer selling shock. They’re selling something radical in today’s climate. They’re selling normal.
Why? Because Americans are exhausted. For years, we’ve been force-fed a diet of corporate sloganeering, social experiments, and astroturfed ideology. The commercials, the awards shows, the children’s programming — it all felt like a coordinated effort to deconstruct everything normal and call it progress. Like we’ve been running a high-stakes experiment on what happens when you remove every natural boundary and mock every traditional norm. And while not everyone has the vocabulary to explain why it feels off, most Americans sense it deeply. The results are in. The people are tired.
Politics is starting to reflect that fatigue. One of the most effective ads of the last election cycle highlighted Vice President Kamala Harris’ support for taxpayer-funded transgender surgeries for prison inmates.
That policy didn’t inspire voters; it alienated them. It reminded Americans of just how wide the gap had become between elite ideology and lived reality.
…That’s what made the Scheffler moment so powerful. It wasn’t staged or strategic. It was just a young dad, winning big, but not letting the win define him. When he walked the fairway with his son in his arms, he wasn’t just making a memory; he was embodying the normalcy millions of Americans are craving. In a culture obsessed with remaking everything from scratch, Scheffler reminded us that the real things still matter — the things we all know deep down to be good and true, such as raising your kids, loving your family, being a good neighbour, working hard, and being generous.
Yep – and that’s why young people are becoming more conservative – as I outlined in the last McBlog.
We’re reached a tipping point. The culture is waking up to wokeness – and they’re rejecting the transgressive sexuality, gender confusion, climate alarmism & divisive Marxist agenda of left wing politics, politicians & media.
And not a moment too soon…
Let’s help the companies that still have to learn the lesson.
Like, for example, Ozone coffee. Perhaps pick another coffee brand in the meantime. Ozone will soon get the message eh
